So, you’re torn between picking your own stocks or buying ETFs?
You think you’re deciding between “strategy A” and “strategy B,” but really you’re just choosing between two flavors of delusion: control and comfort.
The Shiny Version: How the Internet Turned You Into an Investor
You watched a few YouTube videos.
You downloaded a brokerage app.
You told yourself, “I’m not like those ETF zombies. I do my own research.”
Congratulations. You’re now the 10,000th person this week who believes they’ve found the next Amazon because they once read an earnings report on their phone while taking a dump.
ETFs – The Smart Way to Be Boring
You can’t beat the market? Fine, marry it.
ETFs are the ultimate surrender, a white flag made of diversification.
You buy the S&P 500, feel like a grown-up, and tell everyone you’re passively investing for the long term.
Yeah, in reality: you’ve given up on being special.
Ironically, that’s the smartest thing you’ll ever do.
Because statistically, an S&P 500 ETF outperforms over 90% of actively managed funds in the long run,
see for yourself, S&P Dow Jones Indices SPIVA Report.
So yes, you could spend your weekends analyzing fundamentals…
or you could just accept that the index will beat you, your favorite YouTuber, and your uncle who called Tesla early.
Single Stocks – The Amateur’s Playground
Let’s be honest: you don’t pick stocks because it’s rational.
You pick stocks because you want to feel something.
You want to believe you see patterns no one else does.
You want to outsmart a system built specifically to outsmart you.
And deep down, you want to be right not rich.
Every stock picker has the same fantasy:
“If I’d just held Apple since 2009…”
Yeah, and if you’d just gone to the gym since 2009, you’d look like Thor.
But you didn’t.
The Bloody Version: Both Strategies End With the Same Hangover
ETFs – The Coward’s Victory
ETF investors love to call themselves rational.
They say things like “time in the market beats timing the market,” as if quoting a bumper sticker makes you wise.
Sure, you’ll never blow up your portfolio.
But you’ll also never feel the high of being right or the shame of being catastrophically wrong.
You’re just a passenger in capitalism’s slow-motion trainwreck.
And that’s fine. Most passengers live longer than drivers.
Stock Picking – The Delusion of Control
Then there’s you, the active investor.
You read earnings, follow CEOs on X, and call it research.
You tell yourself you have conviction, but you don’t.
You have Wi-Fi, caffeine, and a recurring fantasy of beating people who do this for a living.
Stock picking gives you dopamine, not alpha.
You’re not Warren Buffett, you’re just paying the market for entertainment.
And when your high-conviction play drops 30% overnight, you’ll write a thread about buying the dip to hide the smell of panic.
The Real Truth: You Don’t Want Returns. You Want Validation.
ETF buyers want to feel smart without trying.
Stock pickers want to feel special without winning.
The market doesn’t care about either.
It exists to extract emotion and liquidity and you’re providing both.
If you want to beat the market, start by accepting that you are the market:
an unpredictable mass of hope, fear, and misplaced confidence.
What I Do (and What You Should Probably Do Too)
If you’ve made it this far, congratulations, you’ve survived the ego purge.
Now you’re probably asking:
“Okay genius, what do you do?”
“And what should I do if I can’t make up my bloody mind?”
Simple.
Do both.
Take your money and slice it in two. Not mathematically, psychologically.
One half is your ego fund. That’s your playground, your fantasy land, your little lab for financial experimentation.
Use it to buy individual stocks, chase the next Buffett dream, and pretend you’ve uncovered an edge no one else sees.
You’ll learn more from watching that pile evaporate than from any investing book ever written.
The other half, that’s your sanity fund.
Throw it into a few broad ETFs: S&P 500, MSCI World, whatever index lets you sleep at night.
It’ll grow slowly, quietly, and statistically better than your genius picks, while you’re busy pretending to outperform it.
That’s the win-win setup: ego fed, wallet not entirely destroyed.
Because investing isn’t about being right, it’s about surviving long enough to laugh about being wrong.
The Bloody Bottom Line
ETF or single stocks it doesn’t matter.
You’ll either die bored or die broke.
ETFs let you lose quietly.
Stocks let you lose theatrically.
Pick your poison, just stop pretending it’s wisdom.
Because in the end, you’re not an investor.
You’re content for Wall Street’s algorithms.
Keep reading, keep growing. BloodyFinance.




3 Responses
Spot on.
Excellent read!
Kolejny wpis trafiający w samo sedno.